Sell2Rent Beacon Platform
From New lead to closed deal. All in one place.
Beacon is Sell2Rent's internal command center — built to find motivated homeowners, match their properties to the right investors, and track every campaign and touchpoint until the deal is done.
What is Beacon?
Two sides of every deal. One platform to close it.
Every closed deal needs two things aligned: a homeowner ready to sell and an investor ready to buy.
Beacon finds both, simultaneously, replacing manual guesswork with instant, data-driven connections that move deals from first contact to final signature.
The Deal Pipeline
From first signal to closed transaction.
Homeowner Lead Discovery
Identify motivated sellers before the competition does.
Beacon surfaces homeowners most likely to consider a sale-leaseback — targeting the right profiles with the right message to generate qualified seller leads before anyone else reaches them.
Targeted Campaign Outreach
Launch, track, and optimize every outreach effort in one place.
From cold outreach to warm nurture, Beacon's command center gives the team a live view of every channel and result. Synced with Zoho, no lead falls through the cracks — from first touch to signed agreement.
Precision Investor Matching
Surface the right investor for every property, instantly.
Once a seller lead is qualified, Beacon shifts to the buy side — analyzing our investor database by geography and portfolio depth to identify the most relevant investors, with full context ready before the first call.
Intelligent Buybox Alignment
Only pitch investors who are built for this deal.
Beacon automatically cross-references every property against active investor buyboxes in real time. Only investors whose criteria genuinely match get surfaced — no wasted pitches, no unqualified conversations.
Closed Transaction
The right homeowner meets the right investor. Deal done.
With seller and investor aligned, the deal closes. Built on data, not luck — every transaction is a homeowner who got the equity they needed and an investor who got exactly what they were looking for.
Your next closed dealstarts right here.
Find the sellers, match the investors, close the deal.
Core Capabilities
Everything the team needs.
Homeowner Side
Motivated Seller Discovery
Beacon identifies and attracts homeowners who are ideal candidates for Sell2Rent's sale-leaseback model — people who need liquidity but want to stay in their homes. Target the right profiles and keep the pipeline full.
Investor Side
Precision Investor Discovery
Instantly surface investors who own the most properties near any deal, with a full portfolio view. Every outreach your sales team makes is backed by real market data — warmer, more relevant, and more likely to close.
The Bridge
Intelligent Buybox Matching
Beacon automatically cross-references every property against active investor buyboxes in real time — surfacing only investors whose criteria genuinely align, so when both sides connect, they're ready to move.
Command Center
Unified Marketing Dashboard — The Full Picture, Always On
Every homeowner campaign, every investor outreach, every warm lead — visible and manageable from one dashboard synced with Zoho. No campaign goes dark, no lead goes cold, no opportunity slips between systems.
